Entrepreneurial Failure Risk Index
What We Measure
The Entrepreneurial Failure Risk Index (EFRI) is designed to help entrepreneurs, investors, and advisors understand the hidden risks that can impact success at different stages of the entrepreneurial journey. By analyzing three key domains—Affective, Cognitive, and Behavioral—EFRI provides actionable insights to support informed decision-making, leadership growth, and team resilience.
Affective
(Emotional & Motivational Factors)
The affective domain assesses an entrepreneur’s emotional resilience, passion, and response to setbacks. It examines factors like confidence, motivation, stress tolerance, and emotional agility.
Through these traits, you can gauge an entrepreneur’s ability to handle pressure, maintain focus, and sustain long-term motivation—key indicators of perseverance and adaptability in high-stakes environments.
Cognitive
(Mindset & Decision-Making Factors)
The cognitive domain evaluates how entrepreneurs process information, solve problems, and make strategic decisions. It includes adaptability, risk perception, and learning orientation.
Entrepreneurs with strong cognitive agility are better at navigating uncertainty, pivoting when necessary, and making data-driven decisions. Stakeholders benefit from understanding an entrepreneur’s ability to balance vision with practical execution.
Behavioral
(Actions & Execution Patterns)
The behavioral domain tracks an entrepreneur’s actions, habits, and execution capabilities, including follow-through, leadership effectiveness, and responsiveness to feedback.
Why it matters: Team members, investors and partners need confidence that an entrepreneur will take decisive action, iterate effectively, and sustain momentum. Behavior is the ultimate indicator of whether strategic intent translates into real-world impact.
“The Six Failure Points model is striking: The simplicity with which it articulates what many coaches intuitively know but haven’t put into words is extremely helpful. And by actually putting these ideas into words, it gives us the ability to better tailor high-impact coaching that meets clients exactly where they are. Familiarize yourself with this model and you’ll be amazed by how blindingly obvious it is.”
Gideon Culman
Executive Coach and Host of Where Genius Lives Podcast
“Failure! A concept that totally needs reframing. Breaking it down, Giving it words, mapping it out into a model. The six failure points model brings exactly what we need today to open the black box of failure and come out of it in the least painful way. So simple yet revolutionary”
Yvonne Daher
Executive Coach and Founder of The Greater We
“Your Failure Points Model is very thought provoking. I resonate with the underlying premise of your work. When we fall or experience failure, it is so easy to feel that life is over. Instead it is often more helpful to understand what we can learn from it, be it from our own mistakes or unfortunate circumstances, and how those tough experiences can actually make us better people.”
Warwick Fairfax
Founder of Crucible Leadership
Measure, Adapt & Thrive
The Entrepreneurial Failure Risk Index (EFRI) helps founders, investors, and coaches identify and mitigate the emotional, cognitive, and behavioral risks that can impact entrepreneurial success.
“The concept of Failure can be tricky but the Six Failure Points model makes it easy to tackle. The model helps shifting perspectives and invites coaches to move away from “I am a failure” to “I am failing at”. This new perspective invites coaches to put feelings aside, and place their energy on practical actions for creating a change. The model highlights the different forms of “failing at” and is very simple to use. A great addition to your coaching toolbox! It can also be used for self-coaching.”
Bénédicte Flouriot
Career & Leadership Coach