Founder Fitness Index
Your startup has a business plan. What about a YOU plan?
The biggest risk to startups isn’t the market—it’s the mindset.
The Founder Fitness Index reveals the internal patterns that derail founders BEFORE they spiral into burnout, misalignment, or collapse.
Developed by PhD's and Behavioral Scientists
Assessment taken by over 300 Founders Globally
Used by America’s leading engine for resilient entrepreneurs
Most founders don't fail because of bad ideas. They fail because of internal breakdowns they never saw coming.
Burnout
You're grinding 80-hour weeks but can't see progress. Every decision feels heavier. You're starting to resent the thing you built.
Misalignment
You and your co-founder are speaking different languages. What felt like partnership now feels like friction.
Blind Spots
You're confident, capable, driven... but something's off. Investors hesitate. Team members quit. You can't figure out why.
The truth: These aren't random. They're patterns!
FFI maps your behavioral fitness and risk across the founder journey.
Where most tools focus on your business, FFI focuses on you.
It measures:
Your emotional adaptability: Can you handle uncertainty, rejection, and pressure?
Your cognitive flexibility: Do you pivot when needed or dig in when you should let go?
Your stage alignment: Are you a visionary stuck in operations? A builder avoiding the exit?
You get:
Your personalized risk profile across all six stages
Your cognitive, emotional and behavioral archetype
Specific blind spots and growth areas
Tactical next steps grounded in behavioral science
Supporting the Entrepreneurial Ecosystem
Built for founders who know something's off but can't name it.
Pre-Seed / Seed Founders
You're raising, building, pivoting. FFI helps you understand whether you're ready for what's coming, not just your pitch deck.
Founders Facing Burnout
The grind is catching up. Use FFI to identify what's driving exhaustion and how to recalibrate before you break.
Co-Foundere Teams
Misalignment kills startups. Take the FFI together to surface friction points and realign around strengths.
What founders are saying:
"I thought I was just stressed. The FFI showed me I was in identity entanglement. I'd lost myself in the company. That insight changed everything."
Sarah K., Founder, SaaS Startup
"My co-founder and I took it together. It explained why we kept butting heads. We're not misalignedwe're just in different stages. Game-changer.",
Marcus T., Technical Co-Founder
"This should be required for every accelerator cohort. We could've avoided half our founder breakdowns if we'd had this tool."
Lisa R., Accelerator Director
Not another personality quiz. Real Psychology!
FFI is built on validated behavioral science: Trait Activation Theory, Intentional Change Theory, and Emotional Intelligence research. Developed by PhD researchers and tested with hundreds of founders across global ecosystems.
How It Works
Take the Assessment (15 minutes)
Answer questions about how you think, lead, and respond to pressure.
Get Your Results (Instant)
See your risk profile, founder archetype, and stage-by-stage breakdown.Take Action
Use your insights to recalibrate, realign, or get the right support.Optional: Go Deeper
Book a coaching debrief to translate insights into action.
Learn
Popular Articles
Overcoming Cognitive Biases for Smarter Entrepreneurial Decisions
March 26, 2025
As entrepreneurs, our greatest asset—and biggest liability—can be our own mind. Cognitive biases are predictable thinking traps that skew our decisions, often without us even realizing it. These aren’t random mistakes; they’re systematic patterns our brains use to simplify complexity. But in entrepreneurship, where uncertainty is high and feedback is delayed, these shortcuts can…
Read more...
The Science of Coachability: Why Feedback Matters
March 19, 2025 • Kat
Coachability—the ability to seek, accept, and apply feedback—is one of the strongest predictors of entrepreneurial success. Research in behavioral science confirms that coachable individuals are more adaptable, resilient, and better equipped to navigate uncertainty. Entrepreneurs who embrace feedback are more likely to refine their strategies, identify blind spots, and accelerate their growth. The Science…
Read more...
Building a Growth Mindset to Reduce Failure Risk
March 14, 2025 • Kat
A growth mindset is a powerful tool for overcoming the behavioral and emotional risks that lead entrepreneurs to stall or give up along the way. Based on Carol Dweck’s research, this post explores how a growth mindset can help entrepreneurs reframe failure, embrace challenges, and keep moving forward—especially when things get tough. Mindsets are…
Read more...
Your pitch deck won't tell you when you're about to burn out. This will.
STILL NOT SURE?
Frequently Asked Questions
How long does it take?
Less than 15 minutes. Don't overthink it!
What do I get?
Instant PDF to your inbox (Interactive dashboard coming soon!!)
Is this anonymous?
Yes, your report is sent to the email of your choice and then data is scrubbed unless you opt into coaching
Can my co-founder take it too?
Absolutely! Automated Team diagnostics will be available soon but can be manually generated upon request.
What if I need help interpreting the report?
You can reach out to [email protected] for a free 15-minute interpretation or schedule a coaching session. Email for details.
Founder Fitness Index
