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Entrepreneurial Failure Risk Index

The biggest risk to startups isn’t the
market—it’s the mindset.


The Entrepreneurial Failure Risk Index (EFRI) is a powerful tool designed to help founders, investors, and startup support organizations predict and prevent failure before it happens.

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The EFRI identifies the hidden behavioral, emotional, and cognitive patterns that cause entrepreneurs to stall, struggle, or quit.

The Facts Are

Most startup support focuses on external factors. Research on entrepreneurial failure tells us that …

23%

fail due to weak leadership and team challenges (CB Insights)

17%

fail because they resist change and fail to pivot (CB Insights)

Over 50%

of entrepreneurs experience burnout (Harvard Business Review)

Why It Matters

Startups don’t just fail because of funding or market fit—they fail because of blind spots in decision-making, resilience, and adaptability. By pinpointing these risks early, EFRI helps founders and their support networks take the right action at the right time.

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How It Works

  • Founders take the EFRI assessment (15 mins).
  • They receive insights into their failure risk profile across emotional, cognitive and behavioral challenges impacting their entrepreneurial journey (Instant to email).
  • They get personalized strategies to stay on track and avoid common pitfalls (Inside emailed report).
  • They connect with a coach that supports behavioral change and accountability (optional).

Supporting the Entrepreneurial Ecosystem

Who It’s For

Entrepreneurs

who want to understand and overcome what’s holding them back.

Accelerators & Incubators

looking to provide targeted, data-driven support.

Investors & Advisors

who want a deeper understanding of founder risk before making decisions.

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